BE@RBRICK

 

Bearbrick (stylized as BE@RBRICK) is an anthropomorphic bear-shaped collectible toy characterized by its minimalist design with a potbelly, rounded ears, and articulated parts including the head, waist, arms, wrists, and legs. It was created by Medicom Toy Inc. and first released in 2001 at the World Character Convention in Tokyo. The figure's design is a derivative of Medicom's Kubrick line, with a distinct visual identity enhanced by the "@" in its name as a trademark element. Bearbricks blend the simplicity of a toy with an artistic canvas that has attracted collaborations from famous artists, luxury brands, and pop culture icons